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Are marketers spending less on social media?

Retrieved on: 2025-01-15 20:06:06

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Are marketers spending less on social media?. View article details on hiswai:

Summary

The article examines declining social media use and ad fatigue, leading brands to diversify ad spend away from traditional ads towards influencer marketing. Influencer marketing gains traction due to its effectiveness and consumer trust, despite the evolving challenges in digital marketing dynamics.

Article found on: www.mmm-online.com

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