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Channel 4 to relaunch streaming offering as it doubles down on digital strategy

Retrieved on: 2025-02-17 00:03:29

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Summary

The article discusses Channel 4's efforts to enhance its streaming services and advertising platform, targeting SMBs and integrating AI into TV ad production. Channels like TikTok and YouTube are key to their strategy, bridging traditional TV with digital and social media, aligning with tags of advertising and communication design.

Article found on: uk.themedialeader.com

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