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Coke's holiday strategy leans into streaming with Prime Video anthology - Marketing Dive

Retrieved on: 2022-12-08 15:53:04

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Coke's holiday strategy leans into streaming with Prime Video anthology - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/coke-holiday-marketing-streaming-Amazon-Prime-video/638316/

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Marketers like Coke are evolving their content marketing and product integration strategy as ad-free and ad-light streamers conquer linear TV.

Article found on: www.marketingdive.com

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