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IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room

Retrieved on: 2024-05-10 16:00:59

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IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room. View article details on hiswai:

Summary

Integral Ad Science reports a robust Q1 with revenue growth and stock increase, contrasting with DoubleVerify's stock drop. The article highlights frustration with ad verification opacity and discusses IAS's focus on social media and streaming platforms, including TikTok, for growth in online advertising and brand safety.

Article found on: www.adexchanger.com

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