L'Oréal Sees 150% Increase in Virtual Try-Ons - PYMNTS.com

Retrieved on: 2024-02-12 21:30:43

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Virtual reality

3D GUIs

User interface techniques

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L'Oréal Sees 150% Increase in Virtual Try-Ons - PYMNTS.com. View article details on HISWAI: https://www.pymnts.com/news/retail/2024/loreal-sees-150percent-increase-in-virtual-try-ons-as-consumers-seek-ar-immersion/

Summary

L'Oréal's CEO Nicolas Hieronimus highlights the significant increase in digital try-ons facilitated by AR technology from ModiFace, evidencing the company's successful digital transformation in the cosmetic and skincare space, aligning with consumer trends toward immersive online shopping experiences.

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