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Nielsen's TV ratings mess could be tipping point in its dominance

Retrieved on: 2021-05-14 09:33:45

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Nielsen's TV ratings mess could be tipping point in its dominance. View article details on HISWAI: https://adage.com/article/special-report-tv-upfront/nielsens-tv-ratings-mess-could-be-tipping-point-its-dominance/2335811

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Yet executives of Comscore and VideoAmp told Ad Age that their data showed no significant decline of households tuning into traditional TV over the ...

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