Tag: Coalition for Innovative Media Measurement

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The Latest On Cross-Platform Video Measurement, From CIMM

Added to Collection on: 2021-02-03 19:07:30

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Software
Coalition for Innovative Media Measurement
Operating systems
Computing
Social media
Zoom
Facebook

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Are We Ready To Take The Red Pill?

Added to Collection on: 2021-04-23 15:00:00

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Films
Creative Works
Men's rights
Catchphrases
Manosphere
Misogyny
Red pill and blue pill
The Matrix
Coalition for Innovative Media Measurement
Touchpoint
Combined oral contraceptive pill
Advertising

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Nielsen's TV ratings mess could be tipping point in its dominance

Added to Collection on: 2021-05-14 09:33:45

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Marketing
Mass media
Broadcasting
Articles
Nielsen ratings
Audience measurement
ComScore
Nielsen
Coalition for Innovative Media Measurement

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TV ratings giant Nielsen has lost the media industry's backing. These 6 companies could replace it.

Added to Collection on: 2021-08-16 13:52:52

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Marketing
Mass media
ComScore
Broadcasting
Audience measurement
Advertising
Media buying
Nielsen Media Research
Nielsen ratings
Coalition for Innovative Media Measurement
Media Rating Council
Media planning

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Nielsen's Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies | AdExchanger

Added to Collection on: 2021-08-17 21:56:15

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Marketing
Mass media
Coalition for Innovative Media Measurement
Media Rating Council
Business
Audience measurement
Nielsen ratings

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Despite Record-Breaking Upfronts, The Frequency Struggle In CTV Is Still Real | AdExchanger

Added to Collection on: 2021-09-02 03:56:15

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Marketing
Online advertising
Advertising
Digital marketing
Ad-ID
Advertising industry
Ad serving
Coalition for Innovative Media Measurement

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It's A Seller-Defined World And Advertisers Are Just Living In It - MediaPost

Added to Collection on: 2022-02-28 20:30:50

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Marketing
Business
Articles
Communication design
Online advertising
Coalition for Innovative Media Measurement
Audience measurement
Supply-side platform
Advertising
Market
Two-sided market
Sales

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These Three Initiatives For Audience Measurement Are Helping Marketers - Forbes

Added to Collection on: 2022-12-30 01:30:04

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Marketing
Market economics)
Audience measurement
Online advertising
Communication design
ComScore
OpenID
Advertising
Targeted advertising
Association of National Advertisers
Audit Bureau of Circulations
Coalition for Innovative Media Measurement

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Where Do Panels Belong In TV Measurement? - AdExchanger

Added to Collection on: 2023-10-13 17:01:25

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Coalition for Innovative Media Measurement
Helen Katz

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dentsu to Use VideoAmp Data for Ad Currency - Daily Research News Online - MrWeb

Added to Collection on: 2023-10-13 16:03:57

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Dentsu
Liberal Democratic Party
Propaganda in Japan
CTV Television Network
Coalition for Innovative Media Measurement
Targeted advertising
CTV

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