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On the campaign trail - The Hindu BusinessLine

Retrieved on: 2024-02-18 19:28:56

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On the campaign trail - The Hindu BusinessLine. View article details on HISWAI: https://www.thehindubusinessline.com/catalyst/on-the-campaign-trail/article67852984.ece

Summary

The article discusses the impact and creativity of digital advertising during the Super Bowl, mentioning successful celebrity-studded ads from brands like Dunkin' Donuts with Ben Affleck and Matt Damon. It highlights the importance of humor, cultural relevance, and sensitivity in ads.

Article found on: www.thehindubusinessline.com

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