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Pairing retail media and CTV means more data, close-loop measurement - eMarketer

Retrieved on: 2025-03-24 17:02:07

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Pairing retail media and CTV means more data, close-loop measurement - eMarketer. View article details on hiswai:

Summary

The article highlights trends in digital marketing, specifically focusing on the effectiveness of shoppable ads and enhanced measurement tactics. It mentions how companies like Instacart and Roku are innovating online advertising in retail and communication design in the United States, aligning well with tags like "Retail" and "Marketing mix modeling".

Article found on: www.emarketer.com

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