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PayPal Launches Its Ad Business to Pitch Shopping Data - Adweek

Retrieved on: 2024-10-10 17:55:23

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Summary

The article highlights PayPal's new venture, PayPal Ads, which markets digital ads using ecommerce transaction data to amplify online advertising effects. It positions itself through capabilities distinct from typical retail-based networks, as articulated by leader Mark Grether. Tags emphasize the related components and tools, such as Venmo and digital advertising.

Article found on: www.adweek.com

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