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P&G's Pritchard calls out Sisyphean challenges around improving measurement | Marketing Dive

Retrieved on: 2021-09-22 14:26:15

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P&G's Pritchard calls out Sisyphean challenges around improving measurement | Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/pgs-pritchard-calls-out-sisyphean-challenges-around-improving-measurement/606975/

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Despite several years of an industry-wide focus on improving measurement and transparency — in digital and elsewhere — the space remains a mess and ...

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