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Premiumization, omnichannel trends, diversity to shape marketing in India: Kantar report

Retrieved on: 2024-03-12 21:08:07

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Premiumization, omnichannel trends, diversity to shape marketing in India: Kantar report. View article details on HISWAI: https://www.livemint.com/industry/premiumization-omnichannel-trends-diversity-to-shape-marketing-in-india-kantar-report-11710241065006.html

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The article discusses the evolving marketing environment in India, highlighting the impacts of demographic shifts, digital marketing, omnichannel retailing, and changing consumer behavior on companies like Netflix, Godrej, and Hindustan Unilever.

Article found on: www.livemint.com

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