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Programmatic for sellers: Unit 3 - Understanding how programmatic CTV/OTT is sold - Digiday

Retrieved on: 2023-12-01 05:54:56

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Programmatic for sellers: Unit 3 - Understanding how programmatic CTV/OTT is sold - Digiday. View article details on HISWAI: https://digiday.com/media-buying/programmatic-for-sellers-unit-3-understanding-how-programmatic-ctv-ott-is-sold/

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Advertisers typically dislike this type of unit because they do not consider it true video. Social video. Video ads that run within social media ...

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