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Publishers fight the brand risk myth of advertising with hard news - AdNews

Retrieved on: 2024-08-25 14:47:08

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Publishers fight the brand risk myth of advertising with hard news - AdNews. View article details on hiswai:

Summary

The article argues against the myth that advertising on news sites negatively impacts brand perception. This relates to digital marketing and online advertising by emphasizing the effectiveness and ROI of such placements despite common industry criticisms.

Article found on: www.adnews.com.au

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