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RRD Survey: Marketers Embrace Technology to Integrate Print and Digital

Retrieved on: 2024-04-15 18:52:24

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Summary

The article discusses R.R. Donnelley & Sons Company's study on how marketers integrate print and digital marketing, utilizing AI, QR codes, and web-to-print technologies to create effective omnichannel campaigns that combat digital fatigue.

Article found on: www.piworld.com

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