Article Details

RRD Survey: Marketers Embrace Technology to Integrate Print and Digital

Retrieved on: 2024-04-15 18:52:24

Tags for this article:

Click the tags to see associated articles and topics

RRD Survey: Marketers Embrace Technology to Integrate Print and Digital. View article details on HISWAI: https://www.piworld.com/article/rrd-survey-marketers-embrace-technology-to-integrate-print-and-digital/

Summary

The article discusses R.R. Donnelley & Sons Company's study on how marketers integrate print and digital marketing, utilizing AI, QR codes, and web-to-print technologies to create effective omnichannel campaigns that combat digital fatigue.

Article found on: www.piworld.com

View Original Article

This article is found inside other Hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up