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Retrieved on: 2024-03-31 18:25:02
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Summary
ElementalTV and Spanglish Movies are partnering to enhance digital advertising for the US Hispanic market through 'Spanglish Audiences,' using data-driven CTV technology to deliver targeted, culturally relevant ads. The initiative responds to the underrepresentation of Hispanics in ad spending.
Article found on: tech.einnews.com
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