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Streaming Service Owners to Pool First-Party Viewership Data - The Hollywood Reporter

Retrieved on: 2023-01-09 19:59:33

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Streaming Service Owners to Pool First-Party Viewership Data - The Hollywood Reporter. View article details on HISWAI: https://www.hollywoodreporter.com/business/digital/streaming-currency-openap-first-party-data-pool-1235292526/

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Entertainment Giants Teaming Up on Advertising Currency Initiative, ... A common currency is seen as a requirement for advertisers, media buyers ...

Article found on: www.hollywoodreporter.com

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