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T-Mobile US to acquire Vistar Media for $600 million - RCR Wireless News

Retrieved on: 2025-01-14 17:11:27

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T-Mobile US to acquire Vistar Media for $600 million - RCR Wireless News. View article details on hiswai:

Summary

The article details T-Mobile US's acquisition of Vistar Media to enhance personalized digital advertising, incorporating customer insights from rideshare networks like Lyft. This relates to tags like 'Digital marketing' and 'Targeted advertising', contrasting with competitor divestments like AT&T's sale of Xandr.

Article found on: www.rcrwireless.com

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