On February, 14 Clear Channel Outdoor Holdings, Inc. (CCO) Analysts See $-0.01 EPS

… 2019, “Market Reacts Forcefully To Aurora Cannabis Inc (TSE:ACB) $250M Note Offering – Midas Letter” with a publish date: January 18, 2019, …

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) Corporate Logo
During Q3 2018 the big money sentiment increased to 2.56. That’s change of 1.12, from 2018Q2’s 1.44. 6 investors sold all, 10 reduced holdings as Clear Channel Outdoor Holdings, Inc. ratio increased. 29 rose stakes while 12 funds bought stakes. Funds hold 31.35 million shares thus 0.74% more from 2018Q2’s 31.12 million shares.

Tower Cap Ltd Liability (Trc) holds 0% or 2,532 shs in its capital. California Public Employees Retirement System invested in 68,405 shs. Goldman Sachs holds 27,694 shs or 0% of its capital. Jpmorgan Chase And has 49,690 shs for 0% of their capital. American Group Inc reported 24,591 shs. Manufacturers Life Ins The holds 38,362 shs or 0% of its capital. Gabelli Funds Llc invested in 3.06 million shs. Gallagher Fiduciary Ltd Liability reported 543,270 shs. Great West Life Assurance Com Can owns 2,564 shs or 0% of their US capital. Blackrock accumulated 2.82 million shs or 0% of the stock. Walleye Trading Limited Com owns 11,600 shs for 0% of their capital. Meeder Asset Mngmt has 623 shs for 0% of their capital. The New York-based Bnp Paribas Arbitrage has invested 0% in Clear Channel Outdoor Holdings, Inc. (NYSE:CCO). Tiaa Cref Mngmt Llc reported 206,051 shs. Barclays Public Lc reported 2.24 million shs.

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO)’s earnings report is expected on February, 14., according to RTT. Analysts at Wall Street see Clear Channel Outdoor Holdings, Inc.’s -94.44 % EPS growth compared to $-0.18 earnings per share for last quarter. The stock decreased 1.47% or $0.08 during the last trading session, reaching $5.35.Currently Clear Channel Outdoor Holdings, Inc. is uptrending after 28.57% change in last January 22, 2018. CCO has also 50,860 shares volume. CCO outperformed by 28.57% the S&P 500.

Clear Channel Outdoor Holdings, Inc., an outdoor advertising company, owns and operates advertising display faces.The company has $1.94 billion market cap. It operates in two divisions, Americas Outdoor Advertising and International Outdoor Advertising (International).Currently it has negative earnings. The firm offers advertising services through billboards comprising bulletins and posters; street furniture displays, including advertising surfaces on bus shelters, information kiosks, freestanding units, and other public structures; transit displays, which are advertising surfaces on various types of vehicles or within transit systems; and other out-of-home advertising displays, such as wallscapes and spectaculars, as well as mall displays and other small displays.

For more Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) news announced recently go to: Seekingalpha.com, Fool.ca, Midasletter.com, Seekingalpha.com or Midasletter.com. The titles are as follows: “Clear Channel Outdoor -6.3% as operating income tumbles – Seeking Alpha” announced on April 30, 2018, “Top Stocks for January – The Motley Fool Canada” on January 01, 2019, “Market Reacts Forcefully To Aurora Cannabis Inc (TSE:ACB) $250M Note Offering – Midas Letter” with a publish date: January 18, 2019, “Buyer interest grows for iHeartMedia – NYPost – Seeking Alpha” and the last “Aurora Cannabis Inc (TSE:ACB | NYSE:ACB) Positive EBITDA in Q2 2019 – Midas Letter” with publication date: January 08, 2019.

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) Institutional Investors Chart

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Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

SAN JUAN — The value promised by connected TV systems offering addressable advertising always seemed to be that ad buyers could …

SAN JUAN — The value promised by connected TV systems offering addressable advertising always seemed to be that ad buyers could precision-target the viewer they want to reach.

So why are so many advertisers either spending so little or using addressable for a different purpose?

In this panel discussion at Beet Retreat, a cast of “millennial”-aged companies assembled to discuss issues affecting the pace of roll-out of future TV advertising – and what advertisers really want it for…

Scale before sale?

The panel heard that what ad buyers really want is audience scale. This may seem to go against the inherent promise of addressable TV, which can make an audience far smaller but also far more relevant…

Mark Gall, Chief Revenue Officer, Alphonso:

“There’s a lot of great data sets out in the marketplace. There’s 199 million homes. Get to half, you really have something. And then the strategy and the media planners will start funding that at a much, much higher rate than it does now.”

When scale fails

Today, connected TV even seems to mitigate against large-scale campaigns. One ad-tech exec said the promises aren’t quite living up to results achieved in limited trials – perhaps one reason so much advertiser spending in OTT is still considered “test-and-learn”…

Hardeep Bindra, Managing Director of Product, Sizmek:

“The general expectation from our digital-first customers is as we expand to CTV, OTT – and then adventuring to addressable and linear – is that we will continue that same (performance) approach in defining attribution. It works to a degree when it’s in a closed-loop testbed … But the minute you try and reach scale with it that’s when these systems start to either fall down or the delay in attribution breaks the existing models that we have in place.”

Connectivity to cap

If connected TV advertising doesn’t yet have big scale, it may offer something else. Beet Retreat heard many executives talk about its ability to help cap the frequency with which viewers see a TV ad…

Frank Sinton, President & Founder, Beachfront Media:

“Connected TV but it hasn’t hit that 50% (penetration) mark yet. So we’re more like 10 or 15% penetration at this point. (In) connected TV, in particular, frequency (of ad exposure) is something that we’re looking really closely at.”

Reach is within reach

But the panel heard that using addressable TV to reach large audiences is possible. Two companies that have spent the last few years building out a patchwork of advertiser delivery opportunities, in very different ways, weighed in…

Beth-Ann Eason, President, Innovid:

Right now Innovid is 75 million households through nine different streaming devices across 1,000 different apps that are capable of delivering an interactive OTT ad. So the capacity is there. The systems and structure that we’ve talked about today is lagging that a bit. But we are continuing to focus on the largest potential audiences that can be lit up to be able to bring this reality to market.

Mark Gall, Chief Revenue Officer, Alphonso:

“One of the things that we’ve built over the last couple years is this local owned-and-operated station group opportunity which is, going back to we’re in 35 million homes, one out of every three TV homes, so we work with almost all the large station groups.”

Beyond TV

Connected TV isn’t just about what happens on the TV. In a multi-touch consumer ecosystem, if you can track viewership and link it to outcomes like visitation and brand CRM data, you have the capacity to deploy sophisticated attribution that can prove the real value of connected TV exposure…

Mark Gall, Chief Revenue Officer, Alphonso:

“We’re literally enabling them to prove that their local TV ads are actually driving to the website or actually driving to the store. We’re able to do that because we are literally bringing live placeIQ data and matching it against our IP and IDs. So, ‘Wou’ve seen the ad for the F150, did you go to the dealership?’ ‘Did you see the ad for Taco Bell, did you go to Taco Bell or to the website for TD Ameritrade?’We literally get live information.”

This video was produced in San Juan, Puerto Rico at the Beet.TV executive retreat. Please find more videos from the series on this page.

The Beet Retreat was presented by NCC along with Amobee, Dish Media, Oath and Google.

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Global Display Advertising Software Market 2018- DoubleClick, Marin Software, MediaMath …

“Display Advertising Software Market report highlights the current and future status of market and regional level analysis with the help of industry …

“Display Advertising Software Market report highlights the current and future status of market and regional level analysis with the help of industry trends and market performance.”

A New Busineess Intelligence Display Advertising Software Market report recently Published by MarketNReports focuses only on satisfactory solutions to the users. The Market study includes analysis, forecast and revenue from 2018 to 2025. Global Display Advertising Software Market focuses on the performance of the Display Advertising Software market in terms of value and volume contribution for the period 2018 to 2025. The research is attached with substantial information in the form of graphs and tables to understand important market trends, drivers and challenges. Furthermore, This report provides data of the leading market players in the Display Advertising Software market. In upcoming years the worldwide Display Advertising Software market is expected to reach an estimated xx.xx Million USD by 2025, rising at x.x% CAGR (compound annual growth rate).

Download FREE Sample Report here:- www.marketnreports.com/request-for-sample.html?repid=8951

Display Advertising Software industry conveys a complete analysis of value, income, net edge, item scope, development rate. It additionally covers worldwide market scenario and its development prospects over upcoming years. The key rising industrial advancements Market is required to prosper the development of the market over the guesstimated time frame.

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Top Players/ Companies in World:-

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  • History Year: 2013-2017
  • Base Year: 2017
  • Estimated Year: 2018
  • Forecast Year: 2018 to 2025

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  • Product:- Cloud-based, On-premise
  • Applications:- Small Business, Medium Business, Large Enterprises

Geographic Market Analyzed in:-

  • Display Advertising Software industries in Europe (Switzerland, Netherlands, Germany, Sweden, San Marino, Ireland, Norway, Luxembourg etc)
  • Display Advertising Software Markets in North America (United States, Canada, Puerto Rico, Panama, Mexico, Barbados, Trinidad and Tobago etc)
  • In Asia-Pacific(China, India, Hong Kong, Korea, Israel, Australia, United Arab Emirates, Qatar, Singapore, Japan, Kuwait, Brunei, etc)
  • Middle East and Africa (Nigeria, South Africa, Egypt, Algeria, Angola, Saudi Arabia, Bahrain, Oman, Turkey, Lebanon etc)
  • Display Advertising Software Market in Central America (Panama, Guatemala, Belize, Costa Rica, El Salvador, Honduras, Nicaragua) and Rest of the World.

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Global Display Advertising Software Market Research Report 2018 Provides intelligence by Players, Type, Raw Material, Production, Distribution Channel, consumption, revenue (million USD) and Region –Forecast till 2025.

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The key rising opportunities of the fastest growing international Display Advertising Software market segments are coated throughout this Market Research Report.

Our Research Team Targeted on 12 Chapters in Display Advertising Software Market as follows:-

  • Industrial Overview
  • Display Advertising Software Manufacturing Cost Structure Analysis
  • Technical Data and Manufacturing Plants Analysis
  • Global Display Advertising Software Overall Market Overview
  • Display Advertising Software Regional Market Analysis
  • Display Advertising Software Segment Market Analysis (by Type)
  • Display Advertising Software Segment Market Analysis (by Application)
  • Major Manufacturers Analysis
  • Development Trend
  • Display Advertising Software Marketing Type Analysis
  • Consumers Analysis
  • Methodology, Analyst Introduction and Data Source

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In OTT, What Is ROI? The Whole Value Chain Debates

The panel was cautioned against comparing the emerging technology of addressable TV to forebear marketing channels, just because it exhibits …

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironically straightforward.

Brands would buy ads and, with little insight in to who really watched what, would need to unleash a slew of media mix modelling tools to understand what exposures may have led to which purchases.

That imprecision has led the industry to focus on the half-full glass – TV is an amazing medium for building mass initial awareness, if not for closing a deal with a customer.

Now that over-the-top TV services and addressable TV advertising technologies, which allow for precision targeting, are coming on stream, the industry is contemplating changing the way it trades ads, like offering guarantees on business outcomes, measurable with digital attribution.

For an industry that is worth north of $70 billion in the US alone, the change could be profound. But how quick is it happening? What will the real nature of ROI look like? And who stands to gain?

At Beet Retreat, a panel representing all sides of the value chain – brand, agency, programmer, and technology supplier – was convened to thrash out the issues, concluding three days of debate in Puerto Rico. Here is what they said…

TV is not direct mail

The panel was cautioned against comparing the emerging technology of addressable TV to forebear marketing channels, just because it exhibits similar one-to-one qualities…

Vijay Konduru, VP Brand Sponsorships and Media, Discover

“There’s going to be this inherent reaction to treat addressable TV like it’s direct marketing or direct mail. But, if you benchmark the performance of, let’s say, addressable TV from an ROI perspective, from an effectiveness perspective, it’s never going to perform similarly to direct mail.”

Top of funnel still matters

Addressable and OTT TV ads can laser-guide creative to individual households or even individual viewers, just like digital – very different from conventional mass broadcast. But reaching that mass is still important…

Jonathan Steuer, Chief Research Officer, Omnicom Media Group:

“Awareness matters. The high-funnel stuff, brand-level marketing, actually really matters. In a rush to try to make everything accountable in a direct markety, outcome-based way, you end up minimizing the value of all that high-funnel stuff. We’ve done that largely because we never thought of making TV accountable at all. ”

ROI is a team sport

With so many technological possibilities at play, and the emerging possibility of selling ads only when an attribution can prove they have led to a purchase or other action, the whole notion of return on investment (ROI) is up in the air. But all sides of the value chain are playing the game…

John Hoctor, CEO & C0-Founder, Data Plus Math:

“Agencies, marketers, media folks (are now) partnering on (defining) ROI, which is kind of interesting. We’ll go on a lot of sales calls as the tech provider, as the glue that’s kind of holding it all together, to talk about what sort of outcomes can we measure for this particular advertiser. There’s some advertisers where the outcome is pretty clear, and you can measure it. There’s real budgets going against it. But it has not displaced the GRPs that are out there. But everyone is leaning into it. We’re in tons of these meetings with all of these folks. It’s a super hot topic.”

Turning around the TV ship

New technologies offer advertisers the ability to buy ads on TV in a manner consistent with digital – transacting not just for precise targeting but also buying specific business outcomes. But that is going to need the TV industry to change decades of habit…

Brian Norris, SVP, Audience Sales, NBCUniversal:

“TV has been transacted in a very similar way for the last 50 years or more. We’ve been really vocal about transitioning away from legacy measurement. Marketers by the way, are interested in that, and they’re leaned into it … (moving) into some sort of impact-, outcome-based measurement.”

Ashley Swartz, CEO, Furious Corp:

“But, still, 90% of your business is transacted against the Nielsen guarantee. $10 billion top line … moved against a currency that you and Linda (Yaccarino, Chairman of Advertising & Partnerships at NBCUniversal) and everybody openly express you feel needs to be refreshed. I guess maybe it’s also. ‘Guys, when is it worth the effort?’”

Jump right in

Beet Retreat heard frustration from attendees that many parts of the media-buying landscape still treat addressable TV advertising as a test-and-learn opportunity, with many holding back from significant investment. When could that change… ?

Jay Prasad, Chief Strategy Officer, VideoAmp:

“In 2018, a lot of it was research, so that you can prepare for how you want to start transacting moving forward. So by 2020, I’m hoping a lot of that volume, which is already pretty significant, is now moving into actual delivery, with measurement that is making buyers and sellers, both more effective in what they’re trying to do.”

This video was produced in San Juan, Puerto Rico at the Beet.TV executive retreat. Please find more videos from the series on this page. The Beet Retreat was presented by NCC along with Amobee, Dish Media, Oath and Google.

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The Trends That Will Define Mobile Advertising in 2019

2019 will represent another year of growth, evolution, and maturation in the mobile space. Smaato’s Garetch Noonan lets us in on the areas to watch …

2019 will represent another year of growth, evolution, and maturation in the mobile space. Smaato’s Garetch Noonan lets us in on the areas to watch this year.

These days, mobile advertising predictions are practically akin to digital advertising predictions, given mobile’s swift and continued rise to prominence. This year, mobile’s share of the U.S. digital ad market climbed to 63 percent of total digital ad spending, and it shows no sign of slowing. Yet despite this growing dominance of spending, space still represents a unique and fascinating opportunity that is distinct in so many ways from all of its channel predecessors, both traditional and digital.

Also Read: 5 Thought Provoking Tips from the Experts for Better Digital Advertising Results

2019 will represent another year of growth, evolution, and maturation in the mobile space. These are the areas to watch:

5G Shifts Usage, Expectations

5G networks won’t become widespread in 2019, but the groundwork is being laid for an explosion in the coming years. And in 2019, the ad tech industry will begin preparing for eventual 5G ubiquity.

With speeds more than 20 times faster than current 4G networks, 5G will have an especially massive impact on video. 5G will enable users to stream large, high-quality videos faster than ever before, suggesting that time spent in a video will reach new heights. When it comes to 5G, China is the country to watch, as it is home to more than one-third of all current 5G mobile connections worldwide.

Spending Follows Consumers Into Rewarded Video

Publisher and advertiser adoption of opt-in value exchange advertising, also known as rewarded video ads, is on the rise. This growth is fueled by consumer impatience with intrusive ads, brands’ desire to connect with consumers in more meaningful ways, and publishers’ quests for new revenue streams via ads that engage. In fact, mobile ad spending on the Smaato platform for rewarded video increased four-fold in 2018, and we expect this growth to continue in 2019. The beauty of rewarded video is that it represents a win for advertisers, publishers, and consumers alike. In fact, according to Mary Meeker’s annual Internet Trends report, 68 percent of people have a positive attitude toward rewarded ads, a higher percentage than any other ad category in the study.

OTT Spending Accelerates

Rewarded video isn’t the only category poised for impressive growth in 2019. As the cord-cutting trend continues, advertisers are getting serious about reaching consumers in over-the-top environments. In 2018, OTT ad revenue reached an estimated $2 billion, up 40 percent over 2017. That’s just the tip of the iceberg.

Marketers who are still trying to wrap their heads around the shift to OTT need to be thinking about these buys more like in-app advertising than the next wave of TV. After all, content on connected TV and OTT platforms is analogous to apps — just on a larger screen. We can expect the buying mechanics of CTV and OTT to mature accordingly.

Augmented Reality Gets Real — Again

Augmented reality has been identified as a “trend to watch” for years now, and in 2019, it’s going to see renewed interest — and a significant bump in spending. As these experiences become increasingly common and accessible via personal devices, AR is going to slowly but gracefully transition from buzzword to mobile staple.

The big catalyst in 2019 will be Niantic’s Harry Potter: Wizards Unite, which App Annie expects will exceed $100 million in consumer spending in its first 30 days. That’s not quite Pokémon GO levels, but it’s significant — and you can bet advertisers will be paying attention. In fact, global AR ad revenues are expected to increase by more than 80 percent year-over-year in 2019.

Supply Path Optimization Will Mature

Not all mobile developments in 2019 will be quite as flashy as the new AR experiences that are sure to command headlines. Others will represent less-ostentatious but the much-needed groundwork for an improved mobile media landscape. In particular, we’re going to see improvements in supply path optimization (SPO), as DSPs refine their processes for working with SSPs. As header bidding gains traction in the in-app space, DSPs will need to process more impressions per second, which will also make SPO more crucial. But how DSPs choose to streamline their processes (e.g. filtering bids by relevancy and their chance of winning the auction) can look very different.

Generally speaking, the maturation of supply path optimization speaks to the larger need for greater simplicity within the mobile ecosystem. Overall, we’re going to see brands, DSPs, networks, and agencies look to reduce the number of sell-side vendors they work within 2019 and beyond.

Also Read: To Bid or Not to Bid? That Is the Question for DSPs

Transparency, App-ads.txt, and True In-App Header Bidding Efforts Skyrocket

Finally, let’s talk transparency. If you tired of all the “transparency in mobile” headlines in 2018, then buckle up, because 2019 is going to see an acceleration in the pursuit of transparency, control, and the fight against fraud in the mobile space. For one, we’re going to see a significant shift in the in-app header bidding space, as today’s mediated auction solutions give way to true header bidding solutions that enable all bids to compete at the exchange level — in real time and transparently.

We’re also going to see mobile at last catching up to the desktop space when it comes to much-needed initiatives like ads.txt and — eventually — ads.cert. At the end of November, the IAB Technology Laboratory released its much-anticipated app-ads.txt specification in beta, and the specification is open for public comment through February 4, 2019. Even as these initiatives take root, the industry should also expect to see other transparency-driven developments in emerging fields like blockchain.

In other words, the fight against mobile fraud is and will continue to be waged on all fronts in 2019. And that’s a good thing. Just as mobile ad investments continue to outpace expectations, so does the rate with which the industry is racing to shore up its value and trustworthiness on all fronts — for advertisers, publishers, and consumers alike.

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