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Publicis Groupe's data play: A race to the top in the age of agency consolidation - AdNews

Retrieved on: 2025-03-14 07:38:26

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Summary

The article discusses Publicis Groupe's strategic acquisitions of Lotame and Epsilon, highlighting their significant role in the MarTech landscape by enhancing data-driven advertising capabilities and raising privacy and competition concerns. Tags like 'Advertising industry' and 'Consumer privacy' connect these developments with broader industry and regulatory trends.

Article found on: www.adnews.com.au

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