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PubMatic, Western Union Forge Major Commerce Media Partnership Amid $1.5B Market Opportunity

Retrieved on: 2024-12-03 15:20:34

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PubMatic, Western Union Forge Major Commerce Media Partnership Amid $1.5B Market Opportunity. View article details on hiswai:

Summary

The article details PubMatic's expanded partnership with Western Union, enhancing their commerce media operations through SSP technology and first-party data. This collaboration leverages e-commerce, header bidding, and advertising inventory to tap US multicultural audiences, aligning with the 'Media and Advertisement' concept. Tags like 'Pubmatic', 'SSP technology', 'Online advertising' reflect this context.

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