TV Faces Tumult in Upfronts, With Advertisers Making New Push for 'Rollbacks' - Variety

Summary

The article discusses how advertisers are pushing for lower rates on ad placements in streaming and TV, such as on Netflix, during upfront negotiations, despite the general preference for live sports advertising which remains robust. The tags like 'Advertising campaigns,' 'Online advertising,' and 'Streaming media' all point to industry trends and strategies related to media buying and advertising effectiveness in the digital age.